Back to Blog

Coaching

DM Scripts to Start a Conversation

By Khai Tran · · 6 min read

Sample direct messages for starting relevant conversations, responding to the person’s interest, and offering help without assuming they want a call.

Featured image for DM Scripts to Start a Conversation

A useful direct message begins with a reason for contacting the person. Mention the post, shared interest, or question that prompted the message, and make it easy to reply or decline.

These sample messages are starting points. Adapt them to something you actually know about the conversation.

1. Shift From Selling to Starting

Instead of pushing listings or services, start by acknowledging or engaging with the person’s world. Your first message should show you’ve paid attention.

Example:

“Hey [Name], I saw your post about [topic]. Curious are you in real estate too or just keeping an eye on the market?”

Use this only when you have read the post and the question fits the context.


2. Use Micro-Questions to Invite Replies

Micro-questions are short, low-pressure questions that invite a “one-sentence” answer. They help you stay conversational, not transactional.

Try:

  • “How’s the market treating you this month?”
  • “Do you mostly work with buyers or sellers?”
  • “What’s one thing that’s working for you right now?”

Keep your tone relaxed like you’d talk to a colleague, not a lead.


3. Mirror Their Energy

If someone responds short, keep it short. If they share a story, match that tone.

Example:

Them: “Just trying to stay consistent on social.” You: “Same here. What kind of content’s been working best for you?”

Keep the response proportional to what the person chose to share.


4. Wait for Interest Before Offering Help

There is no fixed number of messages that earns permission. The sequence below illustrates how a conversation might develop:

  1. Message 1: Open with context or a micro-question.
  2. Message 2: Respond naturally, share value, or empathize.
  3. Message 3: Transition into a light offer or invitation.

Example:

“I actually help a few agents with [problem they mentioned]. Want me to send a quick resource that’s been useful?”


5. Transition Naturally to a Call or Offer

After you’ve built rapport, don’t “ask for a call.” Offer one.

Example:

“Would it help to talk through the question you raised, or would you prefer that I send the resource?”

Offer help that you are able to provide.


6. Avoid Common DM Mistakes

  • Don’t send long paragraphs. Keep it under two sentences per message.
  • Don’t use templates that sound like a bot. Personalize the first line.
  • Don’t ask for business before earning trust.

Remember: DMs are like text messages. Keep it casual, human, and useful.


7. Save These 3 Copy/Paste Starters

Use these to begin conversations today:

“Local Connector”

“Hey [Name], saw you’re also in [city]! Always nice connecting with other agents nearby how’s business your way lately?”

“Value Drop”

“Hey [Name], I just shared a checklist for agents who hate cold outreach. Want me to send it over?”

“Mutual Curiosity”

“Hey [Name], saw your post about [topic]. Loved that perspective, what’s been your biggest win lately?”

Choose a sample that fits the person and the context.


8. Build Your DM Habit

Try a 15-minute block for a few relevant conversations. Track replies and respect each person’s preference about further contact.


Before sending, read the message once and remove anything that feels generic or untrue. Respond to the person’s answer rather than continuing a preset sequence regardless of what they say.

Download my free Introvert Discovery & DM Scripts Pack to start connecting with clients confidently.